Last updated: 6 September 2026

These terms apply to the First Month Guarantee and the £100 Creative Bonus advertised by JFROST. They form part of your agreement with us.

1. First Month Guarantee

Your top-performing ad, or your money back.

We produce two new creatives and run them head-to-head against your current best ad. If neither of ours wins, you get your first month back.

1.1 Who it applies to

• New clients only. You must not have worked with JFROST on a paid engagement before.
• The Ad Creative Essentials retainer only (£450/month). It does not apply to The Ad Creative System, The Motion Partner System, or any project package.
• Your first month only, running from the date your first creatives go live.
• One guarantee per client.

1.2 How the test works

1. You nominate your control ad — your best-performing existing ad (see 1.3).
2. We produce two new creatives for you.
3. All three ads — your control and both of ours — go into a single new ad set, with the budget split equally between them.
4. The ad set runs for 30 consecutive days.
5. At the end, we compare link CTR as reported by the advertising platform.

If neither of our two creatives achieves a higher link CTR than your control ad, you get your first month’s fee back. If either of our creatives beats your control ad on link CTR, the guarantee is met.

1.3 Choosing the control ad

Your control ad must:

• Be the best-performing ad on link CTR in your account over the last 90 days;
• Have served at least 10,000 impressions in that period;
• Match the objective and placements the test ad set will use.

If no ad in your account meets these conditions, we will agree an alternative benchmark in writing before the test begins.

1.4 Minimum test conditions

For the guarantee to be assessable, the test ad set must:

• Receive at least £900 in media spend across the 30 days (approximately £30/day);
• Deliver at least 10,000 impressions to each of the three creatives;
• Run for 30 consecutive days without being paused;
• Keep budget split equally between the three ads throughout;
• Keep targeting, placements, objective and budget unchanged for the duration.

Editing, pausing or replacing any of the three creatives mid-test ends the test.

1.5 Data you need to share

• Before we start: your control ad’s link CTR and impressions over the last 90 days, as reported by the platform.
• After the 30 days: the platform’s own reporting for the test ad set, showing impressions and link CTR for all three creatives.

The guarantee cannot be assessed without this data, so it lapses if the data is not shared within 14 days of the test ending. Platform reporting is the source of truth in all cases.

1.6 What you get back

If the guarantee is triggered, we refund your first month’s retainer fee of £450. Media spend is paid by you to the advertising platform and is not refundable by us. Refunds are paid within 14 days of the data being shared and the result agreed. You keep the creatives and all files delivered.

1.7 When the guarantee does not apply

The guarantee lapses if:

• The minimum test conditions in 1.4 are not met;
• The required data in 1.5 is not shared in time;
• The test ad set is materially altered mid-flight;
• You do not use both creatives we produce;
• Delivery is delayed by more than 14 days by you (for example, by not supplying brand assets, product access or approvals).

2. The £100 Creative Bonus

2.1 What it is

£100 of design work, included free, comprising:

• A brand logo animation, exported in the formats most useful to you (typically MP4, transparent MOV or WebM, and GIF);
• A packaged asset handover of everything created during the production of your ad creatives — source files, exports and any elements built along the way.

2.2 Who it applies to

• New clients only, taking The Ad Creative Essentials retainer.
• One bonus per client.
• Claimed within your first month.

2.3 What you need to provide

To produce the logo animation we need your logo as a vector file (AI, EPS, SVG or PDF). We cannot animate a logo supplied only as a JPEG or PNG to a usable standard. If no vector file exists, we will agree a substitution of equivalent value with you instead.

2.4 Delivery

The logo animation is delivered within 14 days of receiving your brand assets. The asset package is delivered alongside your final ad creatives.

2.5 Other conditions

• The bonus is design work, not credit against fees. There is no cash alternative and it cannot be exchanged or transferred.
• If the First Month Guarantee is triggered and you receive a refund, you keep the bonus work and all files already delivered.
• It cannot be combined with any other JFROST discount or promotional offer unless we agree otherwise in writing.

3. General

• This offer is available until 31 December 2026. We may withdraw or amend it at any time, but changes will not affect anyone who has already started an engagement under these terms.
• Definitions: link CTR means the platform’s reported link click-through rate. Impressions means the platform’s reported impressions. Where a platform reports several CTR variants, link CTR is the one that applies.
• These terms sit alongside our standard terms of business. Where they conflict, these terms apply to the guarantee and bonus specifically.
• Questions: jfrost.web@gmail.com