I’m Jack Frost — a designer specialising in motion and creative that performs. I help brands and agencies turn ideas into scroll-stopping content, building cohesive visual systems across motion, social and web that are made to convert.
Social media design · Meta ads creative · Explainer video · Logo animation
A social-first design project for Collier Pickard, an independent CRM consultancy, giving deep expertise a bold, consistent presence across organic social and paid Meta ads, built to earn attention and enquiries.
The brief was clear: build a scroll-stopping, on-brand social presence that carries the authority of the business while actually earning attention a cohesive design system for organic posts and a set of paid Meta ads to drive awareness and enquiries. Just as important, the work had to stay distinctive in a crowded, easily-scrolled B2B feed.
We started by building a repeatable design system rather than one-off posts — a consistent grid, type and colour language that makes every post unmistakably Collier Pickard in-feed. From there we designed a set of paid Meta ad creativesaimed at awareness and lead generation, tied back to the organic look so paid and organic reinforce each other. We rounded it out with motion and video an explainer video and an animated logo then handed over Canva templates so the team can keep producing on-brand content themselves.
A cohesive social design system. Every post shares one visual language, turning scattered posting into instant brand recognition the moment it appears in-feed.
A paid Meta ads toolkit ready for spend. Clear hierarchy, a strong hook and a single obvious action creative designed to turn attention into enquiries.
An explainer video that shows what Collier Pickard does, and why the independent approach matters a versatile asset for social, the website and sales conversations.
An animated logo ident that tops and tails videos and sharpens the feed the kind of motion detail that signals a business that's current and considered.
A set of Canva carousel templates. The team can now produce on-brand carousels the highest-engagement social format in-house, keeping the look consistent for good.
The finished work looks the part, earns attention, and is built to continue.
a consistent grid, type and colour language that makes every post instantly recognisable as Collier Pickard in-feed.
a clear, engaging asset built for LinkedIn that shows what Collier Pickard does versatile across their feed, the website and sales conversations.
a short, reusable animated ident that tops and tails videos and sharpens the feed with modern motion.
a paid-ad set built for awareness and lead generation, aligned with the organic look so paid and organic reinforce each other.
self-serve carousel templates so the team can keep producing on-brand content in-house, long after the project.
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